What is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
From your website itself to your online branding assets (digital advertising, email marketing, online brochures, and beyond) there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
At ReadySpace, we have certified eCommerce and web content management experts trained to keep your digital projects running fast and secure. Eliminate your burden of managing digital environments, so you can focus on building a better customer experience.
Features and benefits
Real time results
Get marketing effectiveness results immediately after a campaign accurately.
Simple to measure
Less estimation needed to know whether a campaign is a success
Far greater exposure
Global reach of your targetted audience. Increase awareness faster.
Assets
Here’s a quick rundown of some of the most common assets and tactics:
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic and generate leads for your business.
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ – for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
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tESTIMONIALS
have some issues with technical tickets sometimes as the answers get too technical and i dont understand but Kian is very responsive and professional when helping me with the tickets.
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Have been with ReadySpace since 2004/2005, great personalised service that is customer-oriented, attentive to changing needs, helpful when there are technical issues 24/7. Timely updates of their servers also benefit the business progress and adaptability to IT trends.
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Have been using Readyspace for many years and even though we've had issues from time to time, they are always patient in trying to help solve them. Good customer service is hard to come by these days and we're truly appreciative of that.
